Bud LIght Next Can

Now Available! NEW Bud Light Next!

Bud Light is getting even lighter. After 10 years of research, Anheuser-Busch is introducing the next generation of light beer: Bud Light Next! At 0 Carbs and 80 Calories, Bud Light Next has a light body and super crisp taste for easy drinking. Made for people who are always on the move, and always on to the NEXT best thing! And the first of it's kind in the US!

Best news? It'll be here just in time for Super Bowl LVI!

A Decade of Dedication in 2022

14th Star Brewing logo

14th Star Brewing Celebrates
a Decade of Dedication in 2022!



Refreshingly simple, tasty and uncomplicated. NÜTRL is gluten free with natural flavors, no added sugar and just 100 calories. Serve chilled. 
NÜTRL Vodka Seltzer will be available in a variety of 4 flavors: Watermelon, Pineapple, Mango, & Raspberry. (Mango & Raspberry flavors currently availble in the Variety Pack)
And look forward to 2 seasonal packages, starting with the NÜTRL Vodka Seltzer Cranberry Variety Pack in Spring.

Busch Snow Day

Busch Can in Snow

For the third straight year, Busch is promoting the Busch Snow Day Rebate Program, offering discounts on beer based on how much snow is sitting outside. In 2021, the program is expanding from seven to 31 states. In each state, you will unlock $1 off any Busch product for every inch of snow that piles up from January 1 through March 28.
With over 6,000 submissions in 2021 for the Snow Day rebate, Busch paid out over $60K to consumers and is ready to pay out even more for the 2022 snow season!

Budweiser - Live Like A King Sweepstakes

Budweiser Gold Can Sweepstakes

The Budweiser Team is very excited to announce one of the brand’s biggest cash prize giveaways ever!

Key Budweiser packs will have randomly seeded gold cans that give consumers a shot at winning $1,000,000*. The Live Like a King program will drive huge excitement with consumers. Starting in January 2022 the program will appear on key 12 ounce can packages. The program itself will be supported by a full 360 marketing campaign starting at the beginning of the year.

Find out more info HERE!

Welcome Night Shift Brewing!

NSB Pour

Night Shift Brewing was founded in 2012 by a trio of friends who turned their passion for late night homebrewing into a mission to "craft better". Since then, Night Shift Brewing has set out to craft better beverages and experiences, offering a wide array of unique and complex flavors. We're thrilled to kick off 2022 with their re-launch here in New York! We are starting with a majority of their hoppy flagships and their American Light Lager. More details below:

Ghost Energy

Ghost Energy Drink Logo

No sugar. No artificial colors. No BS. GHOST® ENERGY is the first full disclosure energy drink that delivers on efficacy and the info to ensure you know exactly what you're getting in every can. Combining 200mg of natural caffeine with brain-boosting nootropics to deliver the perfect combo of energy and focus. Find out more about Ghost Energy HERE!

Retailers, Ask your Sales Rep Today!

Night Shift Brewing Launch

Night Shift Brewing full pint glass with logo

Craft New York is proud to announce our newest partnership with Night Shift Brewing! Local to Massachusetts, Night Shift Brewing offers a wide variety of beverages for anyone looking for something new on the shelves, or on the tap lines. Join us in welcoming Night Shift Brewing to the Sheehan Family Companies!


Founders of Night Shift Brewing

SFC Gift to Henry Street Settlement Will Support Youth Services

Henry Street Settlement Logo

Henry Street Settlement Receives Transformative Gift For Youth Services; COVID Recovery

New York, N.Y. —Henry Street Settlement, the social services, arts, and health care organization on the Lower East Side of Manhattan, has received one of the largest private program gifts in its 128-year history, to support youth and family services in the recovery from the pandemic.